| Intangible asset |
Global disruptors |
FACTS Online |
| Brand identity |
The brand name is tarnished and hidden under the global brand |
Your brand is front and centre across all client interactions. |
| Repeating loyal client base |
Clients do not value the business and become price or "rate" shoppers. |
Digital clients operate directly with the business, which increases brand loyalty. |
| Vendor and distribution network |
Global company oversee referral network (and takes a cut). |
The business controls its referral network via the platform. |
| Website |
The business website never visited by clients. Service is provided by disruptor. |
Your website becomes the launchpad for all client interaction. |
| Technology, systems, and processes |
Technology is controlled by the disruptor. |
FACTS Online open platform integrate with practice management or general ledger systems. |
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